Learn about Phygital Marketing

What is Phygital Marketing : It's not an typo. It is literally what above image conveys. Using  technology such as augmented reality many marketing companies are using this concept and there by also creating omnichannel.

Due to the ongoing pandemic, there is a restriction of physical interaction. This situation has proven difficult for brands to provide the same physical experience online and attract customers.

Phygital experiences therefore can serve as a hero in this scenario. It will aid the brands to create a positive customer experience without them being physically present and help the brand to maintain a loyal base of customers.

 

Lenskart.com founded by Mr.Peyush Bansal is one of the best examples of Phygital experiences, as they have the "3D Try on" technology, wherein a customer can effortlessly try on their favourite pair of glasses without having to visit the store physically.

 

Phygital experiences are here to stay!

 

Author: Tanishka Bakshi